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  • Writer's pictureCSL Tasmania

Supply Chain Management: 4PL Works Best

Businesses need efficiency in the supply chain, and this is no longer a luxury but a necessity. However, it is not easy to manage all the aspects of a business as these are complex and time-consuming.

Enter 4PL.

These are promising organisations that provide a comprehensive solution, making your supply chain management work like never before. Don't believe us? In this article, we will uncover the details of why 4PL is the best option for supply chain management. 

What is 4PL?

A loader transferring carton boxes
A loader carrying heavy carton boxes

Also known as lead Logistics Providers, 4PL is a simple business arrangement wherein a manufacturer assigns all its logistics and supply chain management to an external provider. The service provider is responsible for warehousing, transportation, order fulfilment, and inventory management. 

In simpler terms, 4PL is a middleman between the businesses and their logistics, involving shipping companies and storage places. These service providers manage and optimise the supply chain of a business from start to finish.

It is a great model but not the only one. There are a few more levels of logistics. The following table can help you understand the difference between these models easily. 

Logistics Level







Full control over all operations.

Internal logistics management.

Minimal integration required.

Limited strategic oversight.

Relies on internal processes for efficiency.


Partial control with external transportation services.

Primarily transportation services.

Moderate integration complexity.

Limited strategic oversight.

Efficiency depends on transportation arrangements.


Outsourced logistics services covering warehousing, shipping, and processing.

Comprehensive logistics solutions.

Moderate to high integration complexity.

Moderate strategic oversight.

3PL companies can achieve efficiency through specialised services and economies of scale.


Coordination of multiple logistics providers for entire supply chains.

End-to-end supply chain management.

High integration complexity.

Extensive strategic oversight.

Focuses on optimising efficiency across the entire supply chain network.


Holistic management of end-to-end supply chains.

Comprehensive supply chain solutions.

Highest integration complexity.

Extensive strategic oversight.

Emphasises efficiency through advanced technology and strategic planning.

Components of 4PL

Now that we know the basics about logistics services providers let us now understand 4PL in detail. The main components of a 4PL company are as follows:

Warehousing Facilities

Central storage hubs are strategically located for efficient inventory management, order fulfilment, and distribution processes. These facilities serve as pivotal points in the supply chain, ensuring timely delivery and optimal storage conditions for goods. 

Transportation Assets

A diverse fleet of vehicles and robust infrastructure ensure the seamless movement of goods across the supply chain, enhancing efficiency and reducing transit times.

Technology Infrastructure

Sophisticated IT systems and software solutions enabling real-time visibility, data analytics, and decision-making capabilities, driving operational excellence and agility.

Material Handling Equipment

Specialised tools and machinery employed within warehouses and distribution centres for efficient loading, unloading, and movement of goods, minimising manual labour and enhancing productivity.

Packaging and Labeling Resources

A comprehensive range of materials and equipment is utilised to ensure secure and standardised packaging of products, along with accurate labelling for easy identification and tracking throughout the supply chain.

Quality Control and Inspection Stations

Dedicated areas equipped with advanced technologies and trained personnel for stringent quality checks and compliance verification. Here, companies ensure product integrity while maintaining high standards of quality and regulatory adherence.

Customs and Compliance Expertise

Deep understanding of global trade regulations and extensive experience in navigating customs procedures. Also, it enables efficient management of compliance requirements, minimising risks, and facilitating smooth cross-border transactions.

Customer Service and Support Centers

Centralised hubs staffed with knowledgeable representatives to address customer inquiries and process orders. It aids in resolving logistics issues promptly, delivering superior service and enhancing customer satisfaction.

Strategic Planning and Management Offices

Specialised centres dedicated to formulating and executing supply chain strategies aligned with organisational goals, leveraging market insights. This promotes innovation to drive sustainable growth and competitive advantage.

When Should You Consider 4PL Services?

Considering 4PL services becomes important when your business requires comprehensive oversight and optimization of its entire supply chain network. The right time to think about 4PL services is when you:

Require end-to-end visibility

4PLs offer advanced technology solutions and analytics tools to provide real-time visibility and insights into your supply chain performance. They eventually help you make informed decisions and respond quickly to changing market demands.

Seeking operational efficiency

Utilizing their deep understanding of supply chain dynamics and strategic partnership. 4PLs implement tailored solutions to enhance operational workflows, drive down expenses, and achieve sustained improvements in operational performance and productivity.

Need centralized management

When dealing with a supply chain that spans multiple regions or functions and involves numerous third-party logistics providers, a 4PL offers centralized management and integration. This ensures cohesive oversight across all aspects of the supply chain, facilitating smoother coordination and enhancing operational efficiency.

Aims for strategic growth

By partnering with a 4PL, businesses can focus on their core competencies while entrusting supply chain management to experts, enabling strategic growth and expansion into new markets.

Risk Mitigation

Leveraging their extensive experience and industry knowledge, 4PLs proactively assess risks across the supply chain landscape. Implementing robust strategies and contingency plans to mitigate disruptions effectively, thereby safeguarding business continuity and enhancing resilience against unforeseen challenges.

Benefits of 4PL for Businesses

A 4PL provider offers strategic guidance, operational execution, and technological support. By partnering with them, businesses can reap several advantages, which are as follows:

Greater transparency

4PLs are the only point of contact between the manufacturers, the suppliers, and delivery companies. They thus make it much easier to understand and learn what is happening within the supply chain.  

This is how it happens. 

There is no need to contact the suppliers or any other person; the manufacturer needs to get in touch with the 4PL provider for any information they may need. They also provide continuous support and advice to improve the supply chain. In short, 4PLs can improve horizontal collaboration among the parties involved in the process. 


Shipping requirements change as your business gets bigger. This is seen even with the change in seasons. With 4PL providers, you don't have to worry about such challenges. They know several shipping companies who can easily manage the increase or decrease in the shipping quantity. What this essentially does is that your supply chain stays flexible even with the changing demands of the market. 

Efficiency in operations

4PLs possess immense expertise and offer customised data analysis. This gives manufacturers the privilege to order and track supplies automatically, plan better materials and production, and choose from a wide variety of reliable suppliers. 

A 4PL provider is always on the lookout for areas to improve efficiency and bring the manufacturer the peace of mind that he deserves. While the provider takes care of everything, the business owner can focus on what's more important, i.e., taking the business to new heights. 

Saves costs

By allowing a 4PL provider to take over the logistics, a business is able to cut on expenditure and how. A 4PL provider is an industry insider who has immense experience and connections in the industry.

He can negotiate better deals with suppliers, manage and optimise better transportation routes, and store and distribute goods. These and many more roles of 4PL are the reasons a business can save money and improve cash flow in the long run.

Connectivity with customers

Technology is changing how customers interact with retailers. This is also evolving the supply chain process. With businesses going online, they are having a greater impact on consumer behaviour. More and more retailers are relying on online interaction rather than face-to-face interaction while providing customer service. 

A Customer service team providing information about shipment
Customer service team interacting with partners

Expand business

Every business wants to grow. They can focus on this with the support of 4PL providers. The latter has several connections in the industry to handle all aspects of the business, from storage to transportation to delivery. 

4PLs help you create a network to build and fulfil a company's growing needs, whether in the local market or globally. So, by choosing the right provider, you are setting up a supply system that is not only streamlined but highly efficient, taking away all your worries.


What does Fourth-Party Logistics Services 

A fourth-party logistic provider offers a number of services, some of which are as follows:

Bulk Freight Management

It is important to manage bulk freight movement into the warehouse. This serves as the cornerstone of a supply chain. However, a delay or inefficiency can impact the entire process, from warehouse operations to customer satisfaction. 

Fortunately, 4PL providers offer bulk freight management by using several strategies and software. One of them is Transportation Management Systems (TMS). It is a platform that aids in executing essential supply chain tasks for the physical movement of goods, whether on air, land, or sea. 

There is also route optimisation software that helps 4PL providers select the most appropriate routes, considering factors such as distance (fastest, shortest with less traffic), costs, and fuel consumption. By using this software, the service time and cost can be minimised considerably. 

Negotiating costs with the carriers is another possible advantage. 4PLs can create customised routes and suggest the best transportation modes, such as trucks, rail, or ships, for moving the goods. Consolidation of multiple shipments is also offered to boost efficiency.

These strategies help 4PLs deliver bulk materials without any delays or hiccups, thus bringing efficiency to the supply chain.

Warehousing and Inventory 

For a seamless order delivery in supply chains, inventory management is essential, along with an optimised warehousing strategy. With both these in place, goods move smoothly from the manufacturing unit to the customers without any delays. This helps in reducing costs and boosting customer satisfaction. 

4PL provider manages the entire supply chain and employs several strategies to utilise warehouse space optimally and handle inventory. One of the methods they use is inventory tracking software. It helps store, handle, and deliver goods efficiently at an affordable price. 

The logistics providers also use technology such as Inventory Management Systems and Warehouse Management Systems. While the former helps track the movement of the inventory and handles inventory, the latter helps keep a check on the stock levels. 

These tools are great at providing real-time insights to run warehouse operations at an optimum. 

Order Fulfillment

Logistics Operation team interacting with each other
Logistics Operation team interacting with each other

A timely order delivery goes a long way in building trust in the hearts of the customers and increasing their loyalty to the brand. 4PL providers take control of the entire order fulfilment process with four main procedures: order processing, picking, packing, and shipping. 

4PLs ensure accurate order capture, verification, and communication with customers. They efficiently locate and pick the correct items from the warehouse, minimising errors. They securely package orders using appropriate materials to prevent damage during transit and select the most efficient and cost-effective shipping methods to deliver orders on time.

To ensure smooth execution of the order, 4PLs use order management software to track orders in real time and offer solutions if they get stuck. Further, they employ pick-to-light systems. 

In such systems, the workers scan the barcodes first. This is then followed by following the directions of the LED lights. These tell them which items are to be picked up along with the location of placement. 

Last Mile Delivery

The last phase of the delivery process is last-mile delivery. In this phase, the product is picked up from the distribution centre (it can be a 3PL warehouse), loaded onto a truck, and delivered to the customer at the designated destination. 

Last-mile delivery is a part of the shipping process and is the most time-consuming of all. This procedure increases the cost. 

The Future of Supply Chain Management with 4PL

It is estimated that the global e-commerce logistics market will grow at a whopping CAGR of 20.5% and reach US$861.4 billion by 2027. This growth is calculated in the period 2020-2027. There are several businesses using this arrangement and reaping the benefits. Here are a few of them

Online shopping is now big with the customers. This has provided businesses with immense opportunities to reach their customers irrespective of their geographical location, so much so that small businesses are also going global. However, shipping to these far-off places is not easy, and not with efficient 4PL providers. 

Along with this, technological advancements such as Artificial Intelligence, the Internet of Things (IoT), and big data analytics are expected to boost the functioning of the 4PL providers. 

Robots are also now employed in warehouses to increase accuracy and eliminate the risk of human error. With product manufacturing and operations turning complex, these devices are anticipated to fulfil the demand for personalised solutions. 

In addition to these advancements, Blockchain technology offers robust solutions to the challenges faced in traditional logistics. It can assist companies in monitoring the movement of the products in real-time while storing all the related data on a tamper-proof ledger. All the concerned parties have access to this information, saving time. 

Parting Thoughts

There is no doubt that when it comes to supply chain management, 4PL works best for the business. They make everything better, from handling inventory to storing it and finally delivering top-notch transportation. This, while making both customers and businesses satisfied, is icing on the cake. 

However, the problem with many Australian 4PL companies is their inability to provide all 4PL services in-house. This leads to coordination challenges and complexities in managing multiple subcontractors. 

So what could be a solution? Choosing a 4PL partner that can provide all these services in-house

Ready to Take Control of Your Logistics? 

Integrate a 4PL Solution into your business with Complete Storage and Logistics

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